Denim Day is October 8
Tuesday, October 05, 2010
Lee jeans is once again sponsoring Denim Day- this year on October 8, 2010.
In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple - by convincing enough people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country.
Since its first year, Lee National Denim Day has raised nearly $80 million for the fight against breast cancer and unites nearly one million supporters nationwide each year.
For more information, go to Denim Day and learn all the ways that you can make a difference.
In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple - by convincing enough people to take one small step, together they could reach an incredible goal.
The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country.
Since its first year, Lee National Denim Day has raised nearly $80 million for the fight against breast cancer and unites nearly one million supporters nationwide each year.
For more information, go to Denim Day and learn all the ways that you can make a difference.
